In our recent user research, we noticed that participants’ reactions to links opening in a new tab or window depended on: This decision has much more to do with people’s context, task, and what they’ll do next with the content housed at the link. The reason we can’t just generalize when to open a link in a new browser tab (or window) versus keep users in the same browser tab is because our user’s needs, expectations, and reactions aren’t triggered by a file format or link type (internal or external). If people want to leave a website, application, or document, they'll do so on their own terms.People are not dumb: they will realize the intent behind the extra windows and tabs, and may start to distrust your site and brand.
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